In two years, in the national development 400 and country green special stores, will China Green Food Development Co., the company developed into a set of high-end green product development, production, sales, service as a leader, to join the country green special branch for the development of forms, all-round to provide high-end green health food series of enterprises, will eventually state special green China green food the first brand.

1, brand promotion strategy and planning

To brand building as the core, to join the chain to expand form, adhere to the alliance, system development, the principle of sharing of resources, establishment of a close cooperation, efficient operation of the national green food supply and sales of integrated network management; to feature culture to promote corporate image, to feature services enhance brand appeal, with characteristic marketing drive economic benefits growth, will build a brand image as a" green" business core.

2, brand nationwide agent model

To break the traditional green product agent business model, successfully create headquarters support type management mode, and service to each joined the brand new business model, by virtue of strong brand culture, perfect management mechanism, a strong marketing support, within a short period of time throughout the country opened several stores and counters, the rapid formation of the scale benefit, enhance brand core competitiveness.

Beijing green food development limited company carried out a large number of market research, survey the major national, in the city 's business climate, population and the level of consumption, and Analysis Center for special straight camp shop operating conditions, established the following business model:

The municipality directly under the central government, provincial capital city of a district or local county-level city as a joined unit, each joined the unit can be opened in a green products for special center ( i.e. country green special store ) model, realized to join the regional protection, ensure that every center for special high-end quality.

Joined cooperation mode is divided into two kinds: joined according to its own characteristics, advantages, through the joining agent to obtain a joined unit, opened a domestic green special stores (i.e., access to a region or county high city state special green products exclusive rights ). In every region can be joined by the franchisee development shop, each shop franchise fee for 20000.

The buyout joined: powerful franchisee can buy outright a plurality of regions or county-level city agency. ( i.e. simultaneous access to multiple regions of the right to the exclusive agent ) but, each region (i.e. each joined the unit ) can be opened in a domestic special green stores.

Example: each Beijing city administrative division joined the unit, to join in a fee of 100000 for example, cooperation agency is to pay 100000 yuan to obtain an area ( such as Chaoyang District, Haidian District, Xicheng District, one of the franchise ). Such as pay 300000, available in the three region of the right to open.

Special center stores to shop area, the sale of goods class differences, the smallest shops area shall not be less than 100-200 square meters.

In three, China green brand management system

ERP management system

The company through the use of international advanced EPR management system will be the full realization of chain headquarters, distribution center, shops, stores and suppliers in supply chain management. To lower costs, faster speed, higher service, realize scale expansion. Comb through the supply chain of each step, including the VIP membership and customer relationship management, store and franchise store management, suppliers and partners, to provide consumers with quality services, for the partners to provide a broader platform.

All stores must use the state special green ERP management system, to achieve the procurement, sales, inventory management information system. Through the ERP system, stores can monitor department inventory situation, through the system automatically to the headquarters to goods.

Security control system

In 1, China investment promotion for multidimensional, start the win-win mechanism, stimulative center for special and join together to grow, headquarters make accurate and efficient sales promotion method, drive industry health development.

2, advanced digital management system, effectively solve the security, anti counterfeit problem, ensure that consumers and suppliers, the franchisee interests. Straighten channel relation, maintain sales passion.

3, system ready for collection of sales data, headquarters for the company product procurement, marketing decision-making and provide a reliable guarantee, set of security control system master control terminal consumers and formed the core competitiveness, to automatically construct a complete and efficient security, anti-counterfeiting mechanism, build consumer, clerk, shopping guide, terminal club. Joined to help establish a scientific, efficient management.

Method and effect of participating

The real return card 100% the rate of winning, so that consumers through short message sending mode to realize state award, at the same time, the company headquarters to establish consumer number

According to the library, complete the VIP client screening.

The sales promotion personnel according to the" China Green special real return card" number, access to the country green special promotional club membership, to solve the reward

Check the trouble, prone to disputes and difficulties.

The method outlined: promotional staff through SMS, network methods report "the country green special real return card" number to the specified platform.

By the above operation, can effectively understand marketing personnel sales data, also facilitate the management of sales promotion member funds, transfer promotion

The passion.

The rapid establishment of a complete terminal Club